Key takeaway
Good recruitment starts before the advert: define the work, engagement, location, supervision and evidence you actually need, then use relevant channels and verify the final fit yourself.
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Finding the right person for a Sussex trade business starts by defining the work properly, not by posting the widest possible advert. Decide what the business genuinely needs, how the person will work, where the jobs are, what supervision is available and which evidence actually matters. Then use a small mix of relevant channels and make your own checks before agreeing anything.
A vague “tradesperson wanted” post tends to attract a vague response. A clear role gives a carpenter, trainee, apprentice, labourer or experienced subcontractor enough information to decide whether the opportunity fits.
Define the role before you start recruiting
Write down the problem you are trying to solve.
Is the business turning work away because one more experienced person could run jobs independently? Is an existing team spending too much time on preparation and support work? Do you want to train somebody for the future? Do you need temporary help for a particular project or a long-term member of staff?
Then define:
- the main work;
- the trade or skills needed;
- the area the person will normally work in;
- how experienced they need to be on day one;
- whether they will be supervised;
- expected days or hours;
- start date or likely duration;
- driving and transport requirements;
- tools or equipment expectations;
- pay, salary or rate information you can state accurately.
This is particularly useful for a small business because “another pair of hands” can mean anything from a beginner helper to somebody who can manage a customer and complete the job without constant oversight.
Employee, apprentice, trainee or subcontract arrangement?
Choose the arrangement around the reality of the work.
An employee, formal apprentice, trainee and self-employed subcontractor are not interchangeable labels. A business should not simply call somebody a subcontractor because it appears to reduce obligations.
HMRC’s Check Employment Status for Tax service looks at the actual engagement, including the contract, responsibilities, who decides the work and how it is done, and how the worker is paid.
If you want a formal apprentice, there is also an official apprenticeship process and a training provider relationship. Our apprentice and trainee employer guide covers that separately.
For a general trainee, be explicit about what makes the role developmental: who teaches, what they will learn and how responsibility will grow.
Write an opportunity that answers practical questions
A useful advert helps the right people opt in and the wrong people opt out.
State the location or normal work area rather than “Sussex” if most mornings start around one part of the county. A business based near Horsham or Crawley may have a very different working pattern from one centred on Worthing or Eastbourne.
Explain the work in plain English. “General building” is broad; “small residential extensions and knock-throughs, mostly occupied homes, working alongside our existing two-person team” tells somebody much more.
State experience in terms of responsibility where possible. “Must have five years” is less useful than “needs to be able to prepare, set out and complete this work independently” unless the years themselves genuinely matter.
Include real requirements, not copied ones. If a driving licence is essential because the person must move between sites in a company van, say so. If the team normally meets at the yard and travels together, do not make a car an automatic filter without thinking about it.
Make your business worth researching
Candidates assess the business too.
Before advertising, look at what somebody will find when they search your business name. Is the website current? Does your TradeKind profile show the work you actually do? Are the service areas, photographs and description useful? If you have a genuine public Team, does it help somebody understand who they may be working with?
You do not need polished corporate employer branding. You need enough real information for somebody to answer basic questions:
- What kind of work does this business do?
- Does it look active?
- Who will I be working with?
- Is it mostly domestic, commercial or mixed?
- Where does it operate?
- Does the public information match the opportunity?
If your TradeKind profile is thin, use the existing guide to make your TradeKind business profile work harder rather than creating a separate recruitment identity.
Ask genuine local trade relationships
Good local relationships can surface people who never see your advert.
Ask suppliers, trades you genuinely work with and other businesses in your network whether they know somebody suitable. Be specific about the role rather than asking for “any decent lads” or another vague recommendation.
If you use Your Trade Network on TradeKind, remember what it represents: separate approved businesses you genuinely know, work with or recommend. It is not an employee list and it is not an automatic TradeKind endorsement.
A recommendation is still a lead, not a substitute for checking the person’s fit for the role.
Work with colleges and training providers where appropriate
For apprentice or trainee recruitment, local training providers can be more relevant than a general jobs board.
Explain the occupation, location and level you need, then ask what apprenticeship standards or current programmes they support and whether they help connect employers with potential applicants.
This matters because a small employer can waste time advertising an “apprenticeship” before confirming that the role and training arrangement can actually support one.
For formal apprenticeships in England, use the official employer process as well as any local provider relationship.
Use recruitment platforms selectively
Different channels reach different people.
A general jobs platform can bring volume. A specialist or local channel can bring relevance. Social media can reach personal networks quickly but can also generate low-context replies. Direct approaches and referrals can work well for experienced local workers.
Track what happens after each channel.
If twenty applicants from one source produce no realistic conversations, do not keep paying or posting there just because it is familiar. If a local college, supplier relationship or business network consistently produces credible introductions, keep the relationship warm.
The aim is not maximum applications. It is enough suitable conversations to make a sound hiring decision.
How TradeKind Recruitment actually works
The public TradeKind Recruitment hub for Sussex businesses explains the overall employer journey.
For an existing approved TradeKind business, open TradeKind Recruitment and turn the feature on.
There is no separate public employer profile to maintain. Recruitment uses the existing TradeKind business identity, trades and service-area information.
A participating business can:
- create vacancies;
- receive applications;
- review legitimate recruitment connections;
- receive broad Work Profile suggestions related to its live TradeKind trades and area;
- use the current invitation and controlled contact-release flows.
TradeKind is not a general candidate directory. You cannot simply search an unrestricted database of everybody who has created a Work Profile.
A broad match is not a ranking, recommendation or verification. It is a way to surface potentially relevant people so the business can make its own decision.
If the business is not on TradeKind yet, create a TradeKind business profile first. Recruitment requires the business profile to be approved before it can be turned on.
For context on the other side of an entry-level application, read what candidates with no trade experience are being advised to show.
Review candidates fairly and verify relevant evidence
Agree the shortlist criteria before you start comparing people.
ACAS says employers must follow a fair recruitment process and comply with laws including discrimination and data protection. Its current recruitment guidance is a useful reference for advertising, shortlisting and interviewing.
Focus on evidence relevant to the role: actual experience, examples of work, communication, supervision needs, availability and genuine occupational requirements.
Do not collect personal information “just in case”. The ICO’s current recruitment and selection guidance covers candidate information and is explicitly under review following legislative changes, so recheck it whenever you change a recruitment process.
Qualifications and tickets on TradeKind Work Profiles are self-declared. If a credential matters, ask to see suitable evidence and verify it through the appropriate route.
Right-to-work and employment-status checks
TradeKind does not perform the employer’s legal checks for them.
GOV.UK states that an employer must check that a job applicant is allowed to work in the UK before employing them. Use the current right-to-work guidance because acceptable processes and documents can change.
Employment status is a separate issue. The word “subcontractor” in your advert does not determine the outcome. Use the real facts of the arrangement and current HMRC guidance.
This article is practical recruitment guidance, not a substitute for legal or tax advice where the arrangement is unclear.
Turn a successful recruit into part of the Team
Once somebody genuinely joins the business, the recruitment journey becomes an onboarding and retention job.
TradeKind’s Your Team feature can show real people who work in or as part of the business, but publication is optional and requires permission. A complete Team entry can have its own public page only where the existing publication requirements are met, and search indexability has a stronger quality gate.
Do not add somebody publicly on their first morning just to make the business look bigger. Get the working relationship established, ask permission and publish only information they are comfortable showing.
For the practical next stage, read How to Build and Keep a Reliable Team in a Trade Business.
Recruitment does not end when somebody starts
A successful first week does not fix an unclear role.
Give new people a proper start: explain the work standard, communication expectations, tools, site routines, customer behaviour, who makes decisions and who checks work.
Then review whether the role you advertised matches the job they are actually doing.
If you routinely lose people after a few months, another advert is unlikely to solve the root cause. Recruitment brings somebody through the door; role clarity, supervision, development and the day-to-day working environment determine whether a good working relationship lasts.
Frequently asked questions
Where can a small trade business find people to recruit?
Use several relevant channels rather than relying on one advert: genuine trade relationships, apprenticeship or training providers where appropriate, job platforms, your own website or social presence, and TradeKind Recruitment if your approved TradeKind business profile is eligible.
Should I recruit an employee or use a subcontractor?
Do not choose a label simply because it seems cheaper or easier. Employment and tax status depend on the real working arrangement. Define how the engagement will actually work and use current official guidance, including HMRC's CEST service where appropriate.
Can I search every TradeKind Work Profile?
No. TradeKind is not an unrestricted candidate directory. Participating businesses can receive broad Work Profile matches to their live trades and area, review applicants and legitimate recruitment connections, and use the permitted invitation and contact-release flows.
Does TradeKind verify candidates' qualifications?
No. Qualifications and tickets on Work Profiles are self-declared. Employers should check the evidence that matters for the role and carry out their own recruitment, right-to-work and other required checks.
Do I need a separate TradeKind employer profile?
No. TradeKind Recruitment uses the existing approved TradeKind business profile. The business turns Recruitment on in its dashboard and can then use the current recruitment tools.
What should I include in a trade vacancy?
Explain the actual work, location, opportunity type, expected experience, pay or rate information, days or hours, start or duration where relevant, practical requirements, supervision and any genuine driving, tools or safety requirements. Avoid unnecessary criteria that do not relate to the role.
Keep reading

How to Build and Keep a Reliable Team in a Trade Business
Hiring is only the start. Build a reliable trade team with clearer roles, better handovers, practical development and a working environment that gives good people reasons to stay.

How to Recruit an Apprentice or Trainee for Your Trade Business
Thinking about an apprentice or trainee? Check whether the business can genuinely train and supervise someone, then choose the correct route before advertising the opportunity.

How to Get a Job in the Trades With No Experience
No trade experience yet? Target beginner-level roles, show useful transferable skills and reliability, and make it easy for a Sussex business to understand where you can start.
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