Make Your TradeKind Profile Work Harder for Your Business

Your TradeKind profile is not just a box to tick when you join. It is a public page a homeowner can use to decide whether your business looks relevant to their job.

The aim is not to make the profile sound impressive. The aim is to make it clear, useful and current.

Last reviewed: September 2026.

Why this is worth doing: The less a homeowner has to guess about your services, areas and previous work, the easier it is for them to decide whether to request your business.

Business description

Write as if a homeowner has asked: “What sort of work do you actually do?”

A useful description can say:

• what trade you are;
• the main work you take on;
• the type of customer or property you often help;
• where you are based;
• the real area you normally cover;
• anything genuinely distinctive that can be proved.

A decorator in Lancing might explain that they handle interior and exterior decorating for homes across Worthing, Shoreham-by-Sea and nearby parts of Brighton & Hove. That is more useful than repeating “professional, reliable, quality” several times.

Do not stuff a list of town names into the description. Your service-area fields are there for genuine coverage.

Short profile summary

The short summary is the quick version people may see before they open the full profile.

Keep it concrete. Mention the main trade and one or two useful facts. Do not turn it into a row of keywords.

Try this: Read the summary aloud. If it sounds like something you would actually say to a homeowner, it is probably closer to the right tone.

Categories, services and typical jobs

Categories tell TradeKind the broad type of work you do. Services and typical jobs add the detail.

Choose categories because they are accurate, not because they receive more searches.

Then list real services in homeowner language. A roofer might offer pitched-roof repairs, flat-roof work, leadwork and gutter repairs if those are genuinely part of the business. Typical jobs could explain common scopes such as replacing slipped tiles or tracing a small roof leak.

Specific information helps the right customer. An inflated list can create bad enquiries.

Service areas

Only add places you genuinely work.

If you are based in Horsham and regularly cover Crawley, Haywards Heath and nearby villages, say so. Do not select East Sussex towns you rarely travel to just to make the profile look bigger.

Real coverage helps TradeKind match jobs and gives homeowners realistic expectations.

If your coverage changes, update it.

Logo, cover and work photographs

A logo helps people recognise the same business across your profile, van, website and social accounts. A cover image can make the profile feel more complete.

Real work photographs are more important than polished stock photography.

Good photographs can show:

• the job before work;
• preparation;
• difficult details;
• work in progress;
• the finished result;
• different types of jobs you actually want more of.

Do not upload somebody else's work. Avoid customer faces, addresses, number plates or private information unless you have a proper reason and permission to show them.

Quick tip: At the end of a tidy job, spend two minutes taking several clear landscape and portrait photographs. Future-you will be glad you did.

FAQs

FAQs are useful when they answer real questions you are repeatedly asked.

Examples might include:

• Do you provide written quotes?
• Which areas do you cover?
• Can you work on occupied homes?
• What preparation does the customer need to do?
• Do you handle a particular type of repair?

Do not create twenty near-identical SEO questions. Five useful answers are better than twenty filler questions.

Reviews and reputation

TradeKind keeps different kinds of reputation information distinct.

A review collected through TradeKind's own eligible review flow is not the same thing as an external reputation source or trade-added historical customer feedback. Do not describe one source as if it were another.

Where the profile offers external reputation information, use genuine sources and accurate attribution. If you add historical feedback, do not imply TradeKind independently verified it unless it actually did.

For the wider review routine, use Reviews for Tradespeople.

Keep the profile current

A good profile can become misleading if it is forgotten.

Check it when:

• your phone, website or business name changes;
• you stop offering a service;
• you expand or reduce your real service area;
• you add a new type of work;
• you have better recent photographs;
• your business setup changes.

A quarterly five-minute check is usually enough.

Share and link to the profile

Once the profile is live, save its public URL.

You can use it on your website, in social profiles, in follow-up messages and in genuine referrals. A customer can pass the same page to somebody else.

Do not ask friends to pretend to be customers or leave fake reviews. Genuine sharing is useful because it helps real people reach real business information.

Before you move into wider promotion, use the two parts of Your Network that genuinely apply to your business:

• Show Your Team on TradeKind if you have real people working in or as part of the business;
• Build Your Trade Network on TradeKind for independent trades you genuinely know, work with or recommend.

Then continue with Share Your TradeKind Profile and Get Seen Locally.

What a strong profile should answer

Before you call it finished, imagine a homeowner opening it on a phone and asking:

• What does this business do?
• Does it cover my area?
• Can I see real work?
• Is there useful reputation information?
• Are common questions answered?
• Is the information current?
• How do I request the business?

If those answers are easy to find, the profile is doing useful work.

Do this now: Open your TradeKind business editor in another tab and improve one incomplete Profile Strength item. Local SEO Growth Progress is separate from Profile Strength, but the strongest starting actions naturally overlap because a better profile is the foundation.