Grow Your Trade Business Online
Simple, practical local SEO guides to help Sussex tradespeople get found on TradeKind, Google Maps, local search and modern AI-powered search.
Start with the basics, work through the steps in order, and skip actions that genuinely do not apply to your business. No paid SEO software is required.
Local, not national SEO
The programme focuses on making a genuine Sussex trade business easier for nearby homeowners to find and understand.
Practical actions, not jargon
Every guide explains why the work matters first, then gives steps you can complete around running the business.
Free foundations first
TradeKind, Google Business Profile, Search Console, Bing tools and your own real work can build the foundations without a new monthly SEO subscription.
The roadmap
Follow the guides in this order
The order is deliberate: understand local SEO, improve your TradeKind profile, show the real people and trade relationships around the business where they apply, then share the profile and build the wider local presence. You can still open any guide at any time.
- 1Local SEO for Tradespeople: The Complete Sussex GuideA plain-English map of local SEO for Sussex tradespeople: what matters, what to do first and how the pieces work together.BeginnerCost: Free to start
- 2Make Your TradeKind Profile Work Harder for Your BusinessTurn your TradeKind profile into a useful, current page that explains what you do, where you work and why homeowners should contact you.BeginnerCost: Free
- 3Show Your Team on TradeKind and Build More Business VisibilityGive real team members their own business-branded TradeKind pages with experience, specialties and a clear route back to your business.BeginnerCost: Free
- 4Build Your Trade Network on TradeKindShow genuine trades you regularly work with or recommend, create more useful public connections and open extra routes for referrals and discovery.BeginnerCost: Free
- 5Share Your TradeKind Profile and Get Seen LocallyPractical ways to share your TradeKind profile with customers, contacts and local audiences to create more opportunities for discovery and referrals.BeginnerCost: Free
- 6Google Business Profile & Google Maps for Sussex TradespeopleSet up and maintain a policy-safe Google Business Profile for a genuine Sussex trade business, including service-area businesses working from home.BeginnerCost: Free
- 7Keep Your Trade Business Details Consistent Across the WebMake it easier for customers and search systems to recognise the same real business across Google, Bing, Apple and reputable local sources.BeginnerCost: Free
- 8Reviews for Tradespeople: Build a Stronger Local ReputationBuild a steady, genuine review habit across TradeKind and Google using simple requests, review links and professional responses.BeginnerCost: Free
- 9Local Backlinks for Tradespeople: What They Are and How to Earn ThemUnderstand backlinks, citations, mentions and social shares, then find useful local link opportunities through genuine relationships.BeginnerCost: Usually free
- 10Social Media for Local TradespeopleUse genuine job content to keep your trade business visible, memorable and useful to local customers without taking over your working day.BeginnerCost: Free
- 11Use AI to Write Better Local Business ContentUse AI to turn genuine trade knowledge and job notes into clearer descriptions, FAQs and posts while keeping the facts yours.BeginnerCost: Free options available
- 12Local SEO for Your Trade WebsiteImprove a trade website for real local searches with clear services, genuine local evidence and straightforward technical foundations.Beginner to intermediateCost: Mostly free
- 13AI Search for Tradespeople: AEO, GEO and What Actually MattersA practical guide to AI search, AEO and GEO: what the terms mean and how strong local SEO foundations can improve discoverability.BeginnerCost: Free
- 14Your 90-Day Local SEO Growth PlanTurn the whole programme into a realistic 90-day plan that fits around running a trade business and adapts if a channel does not apply.BeginnerCost: Free to start
Already on TradeKind?
Sign in to see your separate Local SEO Growth Progress, tick manual actions, automatically complete qualifying profile actions and jump straight to your next step. Profile Strength stays separate and continues to measure only your TradeKind profile.