Your 90-Day Local SEO Growth Plan

This plan turns the whole Growth Guide into work you can do around actual jobs.

You do not need to complete every action on the exact day shown. Move tasks around when weather, workload or customer commitments change.

Last reviewed: September 2026.

Rule for the whole 90 days: Never invent a location, review, job, qualification, membership or partnership just to complete a marketing task.

Days 1–7: make your TradeKind profile useful

Start with the page you already control inside TradeKind.

Check:

• business description;
• short summary;
• categories;
• services;
• typical jobs;
• service areas;
• logo;
• work photographs;
• FAQs;
• reputation information.

Use Make Your TradeKind Profile Work Harder.

Finish the basic business page first, then move into off-site SEO so the links and mentions point to something useful.

Days 8–14: build the TradeKind presence around your profile

Once the main profile is useful, add the parts that genuinely match how your business works.

If you have a team:

• tell TradeKind that you have people in the business;
• add one real team member with their permission;
• give them a useful role, photo, biography and specialties;
• check their public page.

Use Show Your Team on TradeKind.

If you work with independent trades:

• create or improve your Network description;
• add one business you genuinely know, work with or recommend;
• explain the real relationship;
• make it public only with their agreement;
• where the relationship is genuinely mutual, ask whether they would like to add you to their Network too.

Use Build Your Trade Network on TradeKind.

Then:

• copy your main public profile URL;
• save it in your phone templates;
• add it to your website if useful;
• add or share it on social profiles you actually use;
• include it in an email signature or follow-up where appropriate.

Use Share Your TradeKind Profile.

If you are a sole trader, have no relevant Network relationships or do not use a particular social channel, mark genuinely irrelevant actions Not for my business instead of creating fake people, relationships or accounts just for the score.

Days 15–30: Google Business Profile and Maps

If the real business is eligible:

• claim or create the correct profile;
• verify it using the method Google offers;
• use the genuine business name;
• choose accurate categories;
• set service areas honestly;
• hide a home address when customers are not served there;
• check phone, website and hours;
• add useful photographs;
• remove or resolve duplicates.

Follow Google Business Profile & Google Maps for Sussex Tradespeople.

If the business is not eligible, do not fabricate one. Mark the relevant GBP actions not applicable and continue.

Days 31–40: clean up business details

Check:

• Google;
• your website;
• TradeKind;
• Bing where relevant;
• Apple's business or Maps tools where appropriate;
• main social profiles;
• genuine trade organisations;
• important local directories or suppliers.

Fix old phone numbers, URLs and misleading addresses.

Use Keep Your Trade Business Details Consistent Across the Web.

Days 41–50: build a genuine review routine

Create one neutral review-request message.

Ask recent eligible customers after real work.

Reply to reviews professionally.

Do not offer rewards, filter out unhappy customers or ask friends to pretend to be customers.

Use Reviews for Tradespeople.

Days 51–60: photographs and social routine

Create a simple habit:

• take before, progress and after photographs where appropriate;
• write one useful fact about the job;
• post once or twice a week on a channel you can maintain;
• reuse genuine content rather than inventing filler;
• respond to real messages.

Use Social Media for Local Tradespeople.

If writing is the bottleneck, use AI to Write Better Local Business Content with real notes.

Days 61–70: website local SEO

If you have a website:

• make the homepage locally clear;
• improve the most important service pages;
• check contact details;
• add real project imagery;
• improve internal links;
• test the site on a phone;
• set up Search Console;
• add Bing Webmaster Tools if useful;
• confirm a sitemap is available.

Use Local SEO for Your Trade Website.

If you do not have a website, do not hold up the rest of the plan. TradeKind removes website-only actions from your applicable task count.

Days 71–80: local links and relationships

Look for one or two real opportunities:

• supplier case study;
• genuine trade-body profile;
• local business organisation;
• community project;
• relevant sponsorship;
• project partner;
• useful local press story.

Do not buy bulk links.

Use Local Backlinks for Tradespeople.

Days 81–90: measurement and AI-search foundations

Review the full picture.

Check:

• TradeKind profile quality;
• enquiries;
• Google Business Profile information;
• new genuine reviews;
• Search Console if you have a website;
• key service pages;
• business detail consistency;
• useful links or mentions;
• whether your social routine is sustainable.

Then read AI Search for Tradespeople and make sure you have not been distracted by hype.

Measure what is working each month

Once a month, spend 20 minutes recording a few numbers you can actually use.

For example:

• TradeKind enquiries or requests;
• Google calls, messages or direction actions where your current profile reports them;
• website enquiries;
• Search Console clicks and impressions;
• number of genuine reviews;
• which service pages or posts led to real conversations.

Check progress monthly rather than reacting to daily ranking movement.

Ask:

• Which channel produced a real enquiry?
• Which service gets the right work?
• Which location is genuinely worth serving?
• Is any listing wrong?
• Are photographs and reviews becoming stale?
• Is there a task that no longer applies?

Ongoing maintenance

After 90 days, maintain:

• TradeKind profile;
• Google Business Profile if eligible;
• reviews;
• photographs;
• website if you have one;
• genuine service areas;
• important citations;
• chosen social presence;
• local relationships;
• enquiry tracking.

The goal is a lightweight routine that fits around paid work and keeps improving the business presence over time.

What success looks like

Success is not “40 boxes ticked”.

The checklist is there to make the work manageable.

Success looks more like:

• the right customers understand what you do;
• business information is accurate;
• fewer irrelevant enquiries arrive;
• more real reputation builds over time;
• your work is easy to show;
• you know where enquiries came from;
• you are not dependent on one marketing channel.

Do this now: Open your Local SEO Growth Progress in the TradeKind dashboard and complete the first applicable action. The system will always show the next steps without locking the rest of the guides.